The Mani Co.

Offering premium quality nail paints, The Mani Co. emphasizes beauty as a form of self-care. With a focus on rich colors and long-lasting formulas, each nail paint is designed to inspire confidence and creativity.

Role

Branding, e-commerce web design and development

Year

2019

Collaborators

Isaiah Montoya

The Mani Co. | Amanda Lui

Vision

We created a sophisticated look for The Mani Co. by combining clean typography with textures reminiscent of nail paints. The logo and other elements stick to a neutral color palette to let the nail paint colors take focus.

The Mani Co. | Amanda Lui
The Mani Co. | Amanda Lui
The Mani Co. | Amanda Lui
The Mani Co. | Amanda Lui
The Mani Co. | Amanda Lui
The Mani Co. | Amanda Lui

Logo application

The bottles for the nail paint had unique features to it, with separate pieces for the well, brush, and cap. Rather than treating the logo as a surface graphic, we integrated it into the structure of the bottle. The large 'M' reads instantly from a distance while also allowing the color of the nail paints to lead as the main visual.

The Mani Co. | Amanda Lui

Shop

For the storefront, we built a custom Shopify theme that extends the brand into a shopping experience. The layouts focus on showcasing the products and their photography to maintain a premium aesthetic.

The Mani Co. | Amanda Lui The Mani Co. | Amanda Lui The Mani Co. | Amanda Lui

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