Amanda Lui

Haikus With Hotties

Part sincere appreciation and part tongue-in-cheek spoof, Haikus With Hotties is a series that challenges stereotypes and celebrates Asian diversity.

Role

E-commerce web development, print and web design

Year

2016–2019

Collaborators

Ada Tseng, Mai Nguyen, Elizabeth Lui

Links

Website

Haikus With Hotties | Amanda Lui

About the project

In a world before the success of films like Shang-Chi and Crazy Rich Asians, the diversity of roles available to Asian Americans was narrow. Nevertheless, it's still rare to find leading roles due to the associated stereotypes.

The series challenges stereotypes of the Asian American (and other Asian-hyphenated) male role on screen and redefines what it means to be "hot."

Haikus With Hotties | Amanda Lui
Haikus With Hotties | Amanda Lui

The series

We promoted diversity with diversity. Each year we developed a new concept for the calendar, from emulating magazine covers to mixing typographic eye-candy with photography.

Haikus With Hotties | Amanda Lui Haikus With Hotties | Amanda Lui Haikus With Hotties | Amanda Lui Haikus With Hotties | Amanda Lui Haikus With Hotties | Amanda Lui Haikus With Hotties | Amanda Lui Haikus With Hotties | Amanda Lui Haikus With Hotties | Amanda Lui Haikus With Hotties | Amanda Lui Haikus With Hotties | Amanda Lui Haikus With Hotties | Amanda Lui Haikus With Hotties | Amanda Lui Haikus With Hotties | Amanda Lui

Evolving the shopping experience

The shop started out as a simple web page with hardcoded PayPal links to purchase a calendar. As the series grew, we needed to upgrade the website to support a more flexible shopping experience.

The upgrade included:

  • Stripe integration and shopping cart with Woocommerce
  • Content about each person featured
  • Press, team page, and media kit for easy PR access
Haikus With Hotties | Amanda Lui Haikus With Hotties | Amanda Lui

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Types of Type

Types of Type