Part sincere appreciation and part tongue-in-cheek spoof, Haikus With Hotties is a series that challenges stereotypes and celebrates Asian diversity.
Role
E-commerce web development, print and web design
Collaborators
Ada Tseng, Mai Nguyen, Elizabeth Lui
Date
2016–2019
Concept — Challenging stereotypes
In a world before the success of films like Shang-Chi and Crazy Rich Asians, the diversity of roles available to Asian Americans was narrow. Nevertheless, it's still rare to find opportunities as a leading role due to the associated stereotypes.
The series challenges stereotypes of the Asian American (and other Asian-hyphenated) male role on screen and redefines what it means to be "hot."
Approach
Promote diversity with diversity. Each year we developed a new concept for the calendar.
The design each year ranged from emulating magazine covers to mixing typographic eye-candy with photography.
Evolving the shopping experience
The project started as a simple web page with hardcoded PayPal links to purchase a calendar. As we grew into an annual series, we needed to support a more flexible shopping experience.
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