Albert is a new type of financial service that uses powerful technology to automate your finances, with a team of human experts to guide you.
With great pride in Albert's team of Genius experts—who speak with users every day—we chose the bowtie to represent the Genius team as the core of Albert's brand.
This human touch was important to carry throughout the brand. It was also crucial to maintain a clean style to convey how easy the app is to use. These two messages were carried through with simple illustrations and icons, and the accented use of a custom handwritten font.
Branding, website, UI, typeface design