AMANDA LUI

Albert brand

Albert is an app that combines powerful technology with human expertise to automate your finances.

Made at
Albert

Role
Branding, creative direction, design

Date
2020

Concept — Smart, simple, and human

Personal finances can be overwhelming, and Albert strives to make the topic friendly and easy to digest. The Albert app uses technology to make managing all money easy.

At the same time, personal finances are, by nature, personal. Albert offers guidance from real human experts to help strengthen your connection with your finances.

Albert brand | Amanda Lui

Logotype

The logo features a clean custom sans-serif with a few playful details for a friendlier feeling.

Albert brand | Amanda Lui Albert brand | Amanda Lui

Approach

To encompass the mix of bold technology and human guidance, we combined clean typography with whimsical illustrations.

Albert brand | Amanda Lui Albert brand | Amanda Lui Albert brand | Amanda Lui Albert brand | Amanda Lui

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