Albert is an app that combines powerful technology with human expertise to automate your finances.
Branding, creative direction, design
Concept — Smart, simple, and human
Personal finances can be overwhelming, and Albert strives to make the topic friendly and easy to digest. The Albert app uses technology to make managing all money easy.
At the same time, personal finances are, by nature, personal. Albert offers guidance from real human experts to help strengthen your connection with your finances.
The logo features a clean custom sans-serif with a few playful details for a friendlier feeling.
To encompass the mix of bold technology and human guidance, we combined clean typography with whimsical illustrations.