Magnum is a high-end lifestyle magazine for the Flower Boys of Asia. The magazine has articles in English, Chinese, Korean, and Japanese. For the iPad edition the horizontal orientation of the magazine is English based and the vertical orientation is Chinese, Korean, and Japanese based.
The Flower Boy subculture, in a nutshell, consists of men who are feminine and soft on the outside, but have a sharp attitude on the inside. The magazine contains all original content (with the exception of an article on Leslie Cheung).